Everything You Need To Know About Becoming A Wedding Videographer

wedding videographer

Image: by erikamarcialm, via Pixabay

wedding rings

Image via Flaticon

Weddings are a magical time in a couple’s life. It is the pinnacle of their relationship in which they promise to forever love, cherish, and support their other half. Which is why couples across the globe want to have every second of their special day captured on film.

Hiring wedding videographers has become more and more common these days, as couples want to share with their friends, family, and future children just how special their wedding was.

This is an inspiring business that allows the creator to not only record a special event, but help tell a couple’s story. They get to be the driving force behind the scenes that not only records the magic but captures the love they share.

cupid holding the arrow

Image via Flaticon

Sounds like an incredible job, right? It’s almost like you get to play Cupid and help create a document where couples can rekindle their love for each other each and every time they watch it.

So how do you start? What do you need to do to become a professional wedding videographer?

We’re here to show you the ins and outs of the business, provide you with a few essential tips, and get your wedding skills on point. You’re only going to get one chance to capture all the shots you need, so you have to make sure you’re ready to go beforehand.

Before that big day approaches, come learn just what it takes to become the storyteller on a couple’s big day.

Video-What?

videographer filming

Image: by StockSnap, via Pixabay

So what exactly are we talking about here? What is videography?

As a broad term, videography is simply the artistic process of creating video films. The videographer takes control of the camera, shoots the moment, and then goes back to edit the footage altogether.

film-reel

Image from Flaticon

This differs from something like cinematography because here, the creator and designer is also operating the camera. Cinematographers generally do not sit behind the camera and only direct others how to shoot the shots they want.

Couple Quick Tips On Becoming A Videographer

woman taking pictures for a wedding

Image: by counselling, via Pixabay

Becoming a videographer sounds pretty cool, right? You get to take control of the whole shot, design what it should look like, and put it together. It’s like creating your own short film entirely on your own again and again.

If that sounds like something you could get behind, perhaps it's time to start up your own business.

camera

Image via Flaticon

Wedding videographers function in a bit of a niche market but can have unbelievable success after establishing their skills and place in the market.

It is important to understand what it takes to establish yourself as a wedding videographer before trying to do it yourself. That way you can dive in with goals in mind and a plan in hand. So let’s learn a bit more about what it really takes.

woman videographer filming the event

Image: by beegaia, via Pixabay

Having a degree is not required to become a wedding videographer, but it can be helpful. Studying and understanding how to not only properly capture things on film, but learning about lighting, editing, sound mixing, and camera angles can only improve the overall quality of your videography skills.

Plus, having fellow peers in the field, regardless of whether they are going into wedding videography or some other market, can help begin building your network early on.

group of people taking picture

Image: by 2429905, via Pixabay

No matter how good you may be at something, you should always take time to practice and gain experience. This is especially true in the field of wedding videography.

If you really want to go out and make this your business, you’re going to need to gain some experience filming weddings specifically. Whether you went to college or not, you will not be a professional wedding videographer right out the gate. Be patient and get some practice.

A great way to do this is to offer a discounted rate to those you know. Your buddy from high school is getting married? Tell him you’ll charge half the price of what he saw online. This deal will likely compel people to choose you, plus they feel like they can trust you because they already know you.

The experience you gain from working out the details at your friend’s and family’s weddings will not only teach you what to do in the future but also help you develop a portfolio you can then share with other potential clients.

scissor and dollar sign

Image via Flaticon

woman and man shaking hands

Image: by rawpixel, via Pixabay

This may sound obvious but do a good job. Even though it’s for someone you know, you need to produce the highest quality content possible. For both your and their sake.

They want to have a quality keepsake that they can cherish forever, and if they’re someone you truly cherish in your life, you’ll want the same for them.

If they like their video, they’ll tell their friends, co-workers, and other family members how great you were. They may even show your video to them and, if those people like what you’ve done, you may be able to acquire more clients for the future.

You Need More Than Just A Camera?

photography equipment

Image: by Free-Photos, via Pixabay

Uhm, yeah. You’re going to need a lot more than just a camera.

It’s actually best to have two different cameras, especially if you have someone else on board to work with you so you can capture multiple angles of the same moment. It’s also a great idea to have a backup camera in the event that something unfortunate happens to your camera unexpectedly.

camcorder

Image via Flaticon

The camera brand and style you use is up to you. There are a ton of valid choices from companies like Sony, Kodak, and Cannon. Choose the camera you are most comfortable with that will also be able to capture the best frame rate and image quality possible.

To keep things steady and easy to maneuver, you’re also going to want to invest in a reliable tripod. They are often fairly cheap and will prevent shaky shots on the wedding day.

Microphones are also going to be your best friend on the wedding day. Especially if the wedding is being held outside.

You’ll probably want a wired, close-range mic for interviews or close-up shots, and some wireless mics to place onto the groom and the officiant to hear what is happening at the altar. You can also have a few extra running over the speakers or surrounding area to capture even more sound.

microphone

Image via Flaticon

Mics should be of very high importance to you because the audio quality on your video will often determine what type of quality people will rate you. Poor audio quality is a quick way to stay stagnant in the wedding videography world.

Making A Business Out Of Your Passions: Wedding Videographer

So you’ve gotten some experience and all the right equipment, but how do you make your wedding videography business boom?

Hopefully, you’ve been able to peak some interest from potential clients outside of your family circle thanks to your high-quality content. Now, it’s time to conduct yourself like an actual business professional, rather than somebody’s cousin.

checklist for presenting oneself

Image via flaticon.com

Simply being able to present yourself well is a great way to make your business flourish. Show up on time for meetings, dress well, have your portfolio ready for viewing, make eye contact, and speak with confidence.

First impressions can often make or break a deal, so if you can present yourself well to these first potential clients, you’re more likely to book a job.

mobile application

Image via Flaticon

Being able to present yourself is great, but that won’t do you any good if know one knows you exist.

Marketing has never been easier thanks to the world of social media. Creating a Facebook, Instagram, Tumblr, or anything in between can help make people aware of what you do and how well you do it.

Ask your former clients if you can post small snippets from their video. Post regularly so people can see what you’ve done, what you’re doing now, and what you are capable of doing. Start by sharing the page with family and friends, and it will begin to be noticed by more and more people in your area.

You can also try to display yourself at local events, bridal shops or shows, and wedding venues. Create some great-looking posters, potentially a demo reel you can pass out, and watch the potential clients begin to trickle in.

How Much Is Too Much?

Now it’s time to ask for a check. How much do you say? How much is your time worth? What’s too much to ask for?

The problem with pricing is that you always have to try and stay right in the sweet middle range without selling yourself short.

price tag

Image via Flaticon

If your prices are too low, people may think you’re not very good, or you might end up putting in more time than the payout is worth. If you charge people too much, they may turn away to find someone else.

So what do you do?

hands holding tablet and searching google

Image: by FirmBee, via Pixabay

20%
OFF

Start out by seeing what other wedding videographers in your area are charging. Prices will tend to differ regionally, so be sure to find people that are in your same geographical area. This will give you a rough idea of what you can expect to make.

It’s always a bit better to price yourself a little high and then offer some type of deal to your clients. By offering 20% off or a seasonal special, the clients will feel like they are getting a better deal and be more likely to commit, even if the special price is originally what you were looking to make.

Offering multiple packages is also a good idea. Weddings are expensive and some couples may only be able to afford the basics. By offering tiers of options, each with a higher level of quality, materials, and potential bonuses, your clients will feel more comfortable by knowing that they have a choice.

Understanding Their Love Story

couple hugging

Image: by Free-Photos, via Pixabay

As a wedding videographer, you’re not just recording a moment in time. You’re writing the couple’s love story through film.

Even though it may be easier to have a simple, generic template you fill in with video footage, it might not fully satisfy your clients. You want to make them feel like this video is 100% them.

To do that, you’re going to need to know a bit more than just the time and date of their wedding.

couple kissing in the beach at sunset

Image: by Adam Kontor, via Pexels

It’s almost like going out on a first date with this couple. You want to really get to know them and understand their story before the food is gone and you have to depart.

Learn about how they met, where they’re originally from, what they like to do together, how they got engaged, why they chose that theme for their wedding, what they do for work, and anything else that may seem relevant to their story.

Speak to them like a friend, and they will be open and honest with you. You really want to learn what makes this couple unique, and then use that to your advantage both on their wedding day and in your editing software.

Finding The Perfect Angle On The Big Day

The day has finally arrived and you’re on your way to your client's wedding. What sorts of shots should set up before the big moment arrives?

As we’ve mentioned earlier, obtaining good imagery and audio is crucial to creating a successful video so you want to make sure you get this part right. It’s very important to plan ahead and get there with plenty of time to spare.

Since you should know your couple at this point, there may be a few pre-wedding shots you want to snag before the ceremony begins. Things like the bride putting on her veil, the groom talking with his best man, or the mother of the bride greeting guests as they arrive. It’s always better to capture more than you might need than to realize too late that you don’t have all the footage later on.

Know this wedding inside and out. Speak with the venues to see if there are restricted areas or if you’ll have full access to the space. Invest in a zoom lense for instances where you may not be able to have full range.

Be quick on your feet and be ready to move about the space. A stationary tripod camera is great for recording the wedding from the front, but if you want to really follow the bride as she walks down that aisle, you’ll need to be ready to move when she does.

camera operator

Image via Flaticon

The same is true for the reception. Time moves a lot faster than you might think, and dances will be done in a flash. Only carry the essential items with you so you can be light on your feet.

bride and groom dancing

Image: by StockSnap, via Pixabay

We’ve already talked about how important audio is, but having good lighting is also important. Consider setting up a standing light on the dance floor to give you a better shot of their first dance.

Speaking of that first dance, don’t forget to capture all those storybook moments on the big day. No matter how unique the couple may be, and how personal you are trying to make their big day, everyone loves to look at the “fairytale” wedding moments.

While you’re at it, be sure to keep that camera steady. Those incredible shots will do you no good if your camera is shaking. If you can’t use your tripod, because you’re moving around too much, concentrate on holding your camera still and keeping things even.

Wow! That’s A Lot

We have just thrown a lot of information at you, some of which may feel a bit overwhelming. Let’s stop and take a second to recap what we’ve learned so far.

This video highlights a lot of the main points we’ve gone over and will help give you a few real-life examples of how to set up your shots, what equipment to have, and how to get to know your client.

Let’s Get Personal

choose a seat not a side we are all family once the knot is tied sign at the venue entrance

Image: by Michael Morse, via Pexels

Now that you’ve got all that footage underway, it’s time to start thinking about those special components that make the video unique. Utilize all the information you’ve gathered about the couple and pair it with the footage you shot to create the ultimate masterpiece.

But how do you make things personal after the wedding is done? What about the video itself will scream out to the client that this is their story and theirs alone?

A lot of it comes down to how you put it all together. Finding exactly the right clips, accompanied by the right music and backgrounds will make all the difference to the couple in the long run.

music note icon

Image via Flaticon

Mash It All Together!

Actually, don’t do that. No video should ever feel “mashed,” let alone a personalized wedding video. The word you’re looking for is “edit.”

Editing can ultimately make or break your final product. No matter how good your footage may be, if it’s not well organized or accompanied with smooth transitions, it will all be for not.

Depending on which software you have on your computer, you will have a different set of learning curves to overcome. Looking up YouTube tutorials about your specific software can be very helpful to ensure you understand the full capacity of the technology at your fingertips.

Beyond comprehending your software and using it to its full potential, there are a few essential editing tips all wedding videographers should know.

Get rid of those bad parts. Anything that doesn’t seem pleasant to watch, things like awkward silences, stuttering interviews, or shaky camera movements, should just be deleted. If you don’t like looking at that footage, why would your client? Cut it out sooner rather than later.

You should also try to reel in some of those special effects. While it's great to show off your editing chops, you may not need to fill the video with firework graphics every other minute. Use your effects sparingly and they will provide more of a wow factor for your clients.

The general rule of thumb for editing is that less is more. However, for wedding videos, it’s best to forget that rule ever existed.

This moment will only ever happen once in the couple’s life. Give them every ounce of memory you can by including more footage, rather than less. They are sure to appreciate it later on.

Things like capturing guests faces and dance moves, filming part of their photo session, and getting a closeup on the cake all will have great meaning to the couple. Don’t toss it out right away. See how much you can pack in to truly make them see how special this day was.

Rihanna, Taylor Swift, or Florida Georgia Line?

When you’re not showing off a clip of someone talking, chances are you’re going to want some music to back up your visuals. Silence in a video can be uncomfortable, which is not something you want in your wedding videos.

But what sorts of music should you play? How do you know what will make for a good background soundtrack?

bride and groom

Image: by artisticfilms, via Pixabay

If you know your couple, you should know what type of people they are and what type of wedding they were shooting for. Country music might be a great choice for those looking for a southern-style wedding, but classical music may be more fitting for a highly traditional couple.

The important thing to remember here is that the wedding is the most important part of the video. Your music should not be so loud or obnoxious that it distracts the viewer from the wedding itself.

Keep the music subtle and minimal in volume, especially if you keep it playing under audio from guests (which we recommend you do.) Instrumental music is often a great choice as it will not distract others with its words.

Keep the tone professional while also adding a personal touch with music that fits both the wedding and the couple’s style.

Putting In Those Final Touches

Time to wrap it all up and send it out! Export your video, burn copies of the discs, and create a nice case for the disc to live in. Make every last detail count before you hand it off to your client.

An important tip here is to make sure you double check your work. There is nothing worse than overlooking a small detail that ruins the entire piece.

Be sure to watch the whole video through. Twice. Take a good look at all the components of the video, like the spelling of names, the audio levels, the transitions, and the video clarity.

Be sure to watch the whole video through. Twice. Take a good look at all the components of the video, like the spelling of names, the audio levels, the transitions, and the video clarity.

Produce the best work you can each time you create a project to ensure, not only that your clients are satisfied, but that your business continues to get clients in the door.

video editing

Image from Flaticon

Top Tips To Take You Further

You’ve done it! You’ve successfully completed your task and have given the client everything they wanted.

Well, sort of. It would be nearly impossible for you to have not learned a tip, a skill, or realized you missed a shot while working through all your footage. Nobody’s perfect, and if you really want to make this business flourish, you’re going to need to continue to learn and grow your skills.

To help you along your way, we’ve created a small list of tips to remember that will hopefully get your foot in the wedding videographer door and keep your foot inside for years to come.

Important Tips for Upcoming Wedding Videographers

  • Take your time
  • Get to know your client
  • Plan ahead and give yourself time
  • Be sure to meet your deadlines
  • Capture more footage than you need
  • Make sure your camera is stable
  • Get clear and crisp audio
  • Network when and where you can
  • Create a demo reel to show off to people
  • Continue to learn and grow as you work
  • Don’t be afraid to make mistakes
  • Expect the unexpected
  • Have a portfolio of your work ready to go
  • Be persistent

Feeling Good About A Job Well Done

As a wedding videographer, you are helping create lifelong memories for your clients. These videos will forever be cherished and be shown again and again to both rekindle love and remind others of their love.

You should be proud! This is an incredible business with more than just money as a reward. You’re capturing an essential moment in people’s lives and giving them the satisfaction of having it all documented.

box and dollar sign illustrating bonus

Image via Flaticon

You have done well, and should feel good about your work after it’s all done. Enjoy the moments you have created, and enjoy what you do. There’s nothing more special than using your talent to give others a lifelong gift.

1 COMMENT

  1. For shooting perfect shot by videographer they need to understand the quality of photos which can make their shot perfect and also they need to know the advance level of editing and making photos perfect in every scene without disturbing its quality.

LEAVE A REPLY

Please enter your comment!
Please enter your name here